In this podcast episode, art advisor Sophie Poirier and visual artist Nick Bodoin discuss the creation of Foire Parallèle, an independent art fair offering a more intimate and accessible way to discover local artists. They explore the evolving art world — from the role of advisors and artists, to marketing, visibility, authenticity, and how technology and AI are reshaping creative work. Hosted by Martin Hyu, CEO of Mars Media, the conversation dives into the balance between commercial success and artistic integrity, and what it truly means to connect with art and the people behind it.